1. An overview of data protection
The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information about data protection can be found below.
1.2 Data collection on our website
Who is responsible for the data collection on this website?
The data collected on this website are processed by the website operator. The operator’s contact details can be found in the mandatory legal notice below.
How do we collect your data?
Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.
Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyse how visitors use the site.
What rights do you have regarding your data?
You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.
1.3 Analytics and third-party tools
2. General and mandatory information
2.1 Data protection
Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.
2.1 Party responsible for this website
The party responsible for processing data on this website is:
Ballet Mafia Ltd.
Registered in England and Wales 10700599
27 Old Gloucester Street
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).
2.3 Revocation of your consent to the processing of your data
Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.
2.4 Right to file complaints with regulatory authorities
If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the Information Commissioner’s Office (ICO) of the United Kingdom in which our company is headquartered. Relevant contact details and information can be found here: https://www.gov.uk/data-protection/make-a-complaint
2.5 Right to data portability
You have the right to have data which we process, based on your consent or in fulfilment of a contract, automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.
2.6 Information, blocking, deletion
As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address provided above if you have further questions on the topic of personal data.
2.7 Opposition to promotional emails
We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements to send promotional and informational materials not expressly requested. We reserve the right to take specific legal action if unsolicited advertising material, such as email spam, is received.
3. Data collection on our website
Most of the cookies we use are so-called “session cookies.” They are automatically deleted after your visit. Other cookies remain in your device’s memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.
3.2 Server log files
The website provider automatically collects and stores information that your browser automatically transmits to us in “server log files”. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
These data will not be combined with data from other sources.
The basis for data processing allows the processing of data to fulfil a contract or for measures preliminary to a contract.
3.3 Contact Form
Should you get in touch via the contact form, we will collect the data entered on the form, including the contact details you provide, to respond to you. We do not share this information without your permission.
We will, therefore, process any data you enter onto the contact form only with your consent. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.
We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.
3.4 Processing of data (customer and contract data)
We only collect, process, and use personal data as far as it is necessary to establish, or modify legal relationships with us (master data). This allows the processing of data to fulfil a contract or for measures preliminary to a contract. We collect, process and use your personal data when accessing our website (usage data) only to the extent required to enable you to access our service or to bill you for the same.
3.5 Data transmitted when entering a contract with online shops, retailers and mail order
We transmit personally identifiable data to third parties only to the extent required to fulfil the terms of your contract, for example, to companies entrusted to deliver goods to your location or organisations processing your payments. Your data will not be transmitted for any other purpose unless you have given your express permission to do so. Your data will not be disclosed to third parties for advertising purposes without your express consent.
3.6 Data transferred when signing up for services and digital content
We transmit personally identifiable data to third parties only to the extent required for measures preliminary to a contract to fulfil the terms of your contract with us, for example, to organisations entrusted to process your payments.
Your data will not be transmitted for any other purpose unless you have given your express permission to do so. Your data will not be disclosed to third parties for advertising purposes without your express consent.
3.7 Disclosing personal information
We do not sell personal customer information or disclose it to any third parties without consent.
We may disclose your personal information to third parties where it is in our legitimate interest to do so for any of the following reasons:
- if we sell or buy any business or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets;
- if all or substantially all of Ballet Mafia’s assets are acquired by a third party, in which case personal customer information will be one of the transferred assets; or
if we are under a duty to disclose or share personal customer information to
- comply with any legal obligation,
- establish, exercise or defend the rights of Ballet Mafia, our customers, or others
4. Social Media
Social media platforms such as Facebook or Instagram provide us with an opportunity to build our profile online, perform marketing and stay connected with our customers.
If customers interact with Ballet Mafia on social media, they are consenting and allowing Ballet Mafia to interact with them. From this interaction, we may collect data that will help enhance customer’s experience with Ballet Mafia.
An interaction can be defined as
- liking or following Ballet Mafia’s social media accounts,
- commenting or tagging Ballet Mafia in photos or post and
- sharing Ballet Mafia’s content via liking, sharing, or reposting.
If Ballet Mafia is tagged in photographs, status messages or comments, Ballet Mafia may want to share this information across its social media accounts. By interacting with Ballet Mafia, you are consenting that Ballet Mafia can use images or text used as part of the interaction royalty free without limitation.
If you do not want us to share their comments or images, please contact us.
For more information, see the
5. Analytics and advertising (Google Analytics)
This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored to support our legitimate interest in analysing user behaviour to optimize both our website and advertising.
5.1 IP anonymisation
We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.
5.2 Browser plug in
You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
5.3 Objecting to the collection of data
You can prevent the collection of your data by Google Analytics by clicking on the following link:
An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.
5.4 Demographic data collection by Google Analytics
This website uses Google Analytics’ demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section “Refusal of data collection”.
If you would like to receive our newsletter, we require a valid email address as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive this newsletter. No additional data is collected or is only collected on a voluntary basis. We only use this data to send the requested information and do not pass it on to third parties.
We will, therefore, process any data you enter onto the contact form only with your consent. You can revoke consent to the storage of your data and email address as well as their use for sending the newsletter at any time, e.g. through the “unsubscribe” link in the newsletter. The data processed before we receive your request may still be legally processed.
The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted.
7. Plugins and tools
7.1 Google web fonts
For uniform representation of fonts, this website uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.
When you call up a page of our website that contains a social plugin, your browser makes a direct connection with Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our website.
If your browser does not support web fonts, a standard font is used by your computer.
7.2 Facebook for WooCommerce Plugin and Facebook Pixel
This website uses the official “Facebook for WooCommerce Plugin” which includes a Facebook Pixel to create and promote ads on Facebook. This enables us to integrate our shop on our Facebook page for our visitors, followers and customers to browse our products on Facebook.
Further information can be found on the official Plugin Website: https://woocommerce.com/products/facebook/
7.3 Payment service providers (PayPal)
Our website accepts payments via PayPal. The provider of this service is PayPal (Europe) S.à.r.l & Cie, S.C.A. 22-24 Boulevard Royal, L-2449 Luxembourg.
When you make a payment via PayPal, the payment data you provide as well asinformation required to process or support the payment, such as the purchase total and billing informationwill be supplied to PayPal. You have the option to revoke your consent at any time with future effect. It does not affect the processing of data previously collected.
Last edited Sep 2018.
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